How Korean Tech Startups Thrive in North American Market with Marco Lee

Are you a budding entrepreneur or a dynamic startup looking to take the leap into the North American market? Join us in another episode of the Tiny Dragon Podcast where we unveil the secrets to success, sharing insights from today’s guest who has navigated this challenging terrain. 

 

Marco Lee, a seasoned consultant specializing in aiding Korean startups' growth in North America, sheds light on the strategies, cultural nuances, and adaptable approaches that will make your venture soar.

 

In this episode, you'll discover how to harness the boundless potential of the North American market. We'll delve into the challenges and the proven methods to overcome them. From understanding cultural intricacies to crafting a flexible business model, we leave no stone unturned. This is your golden ticket to learning the hidden secrets of making it big in North America.

 

Tune in and get ready to amplify your growth, seize new opportunities, and reach new heights. 

Highlights: 

 

• [1:14] Challenges faced by Korean startups in North America.
• [8:36] The importance of localizing business strategies and understanding North American consumer behavior.
• [26:44] Marco's advice: Never assume your product will fit the new market; always adapt and learn.
• [32:21] The significance of food and cultural nuances in Asian markets.
• [39:34] The agility and flexibility of startups in the series A or earlier stage.